The Role of AI in Bid Writing: Winning more or is it wasting our time?
Delve into the landscape of AI in bid writing, where we uncover its historical origins, advantages, and potential drawbacks. Is AI a gateway to more business or a means to efficiently generate failing responses. Find out.
Historical Resonance: The growth of Natural Language Processing.
Natural language processing (NLP) is a branch of artificial intelligence that enables computers to understand, interpret, and generate human language. By leveraging advanced algorithms and machine learning techniques, NLP enables computers to process and interpret natural language inputs, enabling them to respond to user queries with automated responses.
NLP models are typically trained using large datasets of natural language texts such as news articles, blog posts, books, and other documents. As the models are exposed to more data, they become more accurate in understanding the nuances of human language. This process is known as “training” the model.
Once the model is trained, it can be used to generate automated responses to user queries. For example, an NLP system can be used to answer customer service inquiries or provide information about products or services. Additionally, the system can be used for more complex tasks such as summarising long documents or generating natural-sounding conversation for chatbots.
A good example of this is ChatGPT, a natural language processing (NLP) system developed by Microsoft in 2020. It is based on the OpenAI GPT-3 model and is designed to generate automated responses to user queries in a conversational context. The system is capable of understanding and responding to questions in natural language, even if the query is complex or incomplete. ChatGPT has seen rapid growth since its release, with many companies adopting the technology for customer service and other applications. The system has been shown to provide accurate and natural-sounding responses, making it an attractive option for a variety of use cases.
AI in Bid Writing
AI has undeniable appeal: Bidders are required to read and digest many pages of text published by buyers and refer back to many further pages of content produced in previous bids. Meanwhile, the important task of engaging subject matter experts to create compelling and innovative solutions, may be given insufficient effort. AI has the potential to help.
Quality & Consistency: AI in bid writing’s potential to assist in content creation and improve accuracy is immense. Answering hundreds of questions within an Invitation to Tender (ITT) mandates managing vast amounts of content. AI can auto-generate foundational content, ensuring quality and consistency, and facilitating content discovery and optimisation. The capabilities of AI can provide invaluable assistance, with meticulous content review and refinement, minimising the chance of human oversights, amplifying the accuracy of the content presented, and ensuring the submission process adheres to the required validations and approvals.
Dynamic Risk Assessment: With AI, bid writers can benefit from real-time risk assessments. AI can predict potential pitfalls or areas of contention in the bid, offering an opportunity to refine and polish the bid even further.
Scalability: AI in bid writing allows firms to handle multiple bids simultaneously without compromising on quality. Especially for businesses with a global reach, AI can manage, track, and offer insights on multiple bids across different markets, ensuring none are overlooked or neglected.
Levelling the Playing Field: The advent of AI in bid writing levels the playing field. No longer reserved for the elite, AI allows even newer entrants to craft competent, compliant responses, fostering a competitive landscape where excellence is the benchmark. In the past, many bidders often fell short of meeting basic criteria. However, with AI, even those traditionally lagging might elevate their submissions to a standard that, while generic, is competent and satisfactory.
Pandora’s Box: The Challenges & Risks
More competition: As AI could make the tender process more efficient, it is likely to lead to an influx of participants, thereby intensifying competition, especially for those average contenders in the midst. It won’t be long before AI is used by procurement teams to sift through bid responses pinpointing strong tenders from the most prominent competitors and discerning the most advantageous pricing. Average responses are likely to be quickly filtered.
Data Privacy & Protection: Using AI tools requires a dance with data. As we’ve seen with concerns raised globally, it’s a dance fraught with potential missteps. Bid submissions often encompass a broad range of proprietary business details. This can cover everything from financial data and pricing structures to what sets a business apart from its competitors. Crafting these submissions without diligent verification can, at times, result in the inclusion of outdated or incorrect details. Such oversights not only threaten the organisation’s image but can also have financial repercussions. Using AI in bid writing and in tender management can raise security issues if sensitive data isn’t well-protected. Governance is equally important, as the uninformed use of readily available AI tools might pose risks.
Authenticity Concerns: Over-reliance on AI has its pitfalls. A sea of similar, AI-generated responses might flood the bidding landscape, risking perceptions of inauthenticity and even potential disqualification. While AI can automate tasks and evolve over time, it lacks human creativity and intuition. This might lead to bids that, although accurate, lack strategic depth.
Cost Concerns: Implementing AI in bid writing and for tender management can be costly, especially for smaller firms. Expenses include updates to hardware and software, AI expertise, and training. This might put smaller firms at a disadvantage against resource-rich larger corporations.
Employee Morale Shifts: Introducing AI might affect employee motivation due to concerns over job security and role changes. There’s also a risk of over-reliance on AI, diminishing critical skills. Open communication and skills training can help mitigate these concerns. As the WEF report indicates, while 85 million roles could be at risk by 2025, 97 million new roles may emerge.
Data Dependency: AI’s effectiveness is tethered to its algorithms and the quality of data. Without regular updates, its performance could plateau. Discrepancies in data or algorithms can also skew outcomes, leading to potential problems.
The Human Touch: Delving deeper, a bid isn’t just data and statistics. It’s an embodiment of an organisation’s soul. The essence of competitive tender processes involves understanding specific bidder organisations and their concrete plans for service delivery. An evaluator seeks insight into how value will be provided beyond just impressive answers. Ai cannot harness creative inputs across an organisation, it relies entirely on what has been written before.
At its heart, the tender process is designed to guide purchasers in making astute, value-driven decisions in procurement. Beyond just the price tag, purchasers weigh multiple non-price dimensions, such as the efficacy of a bidder’s projected service delivery framework; their methodologies for managing contracts, quality, and the environment; their strategies for resourcing and ensuring uninterrupted business; and their intentions to cultivate social value or community advantages intrinsic to the delivery locale. Evaluators, in scrutinizing a tender response, aren’t merely searching for remarkable answers or a display of a bidder’s overall expertise and comprehension. Rather, they’re keen on understanding the specific bidder entity and their precise service delivery blueprints: the exact initiatives they’re pitching and the methods they plan to employ to ensure the service’s goals are met and the best possible return on investment is realised.
Augmentas Group’s Take
AI: The Companion, Not The Commander: Recognising AI’s capabilities, Augmentas Group underscores its role as an aide. While AI in bid writing can suggest and generate, the true essence of a bid emanates from human ingenuity.
Embracing the Future, Cautiously: AI’s trajectory is ever-ascending. Staying updated is crucial, but it’s equally important to wield it with prudence. Prohibitive costs, potential impact on employee motivation, a potential lack of human creativity, dependency on data, and issues related to governance and security underscore the need for a balanced, cautious embrace.
In the intricate interplay between technology and humanity, bid writing’s future stands at a pivotal juncture. As we integrate AI in bid writing, it’s imperative to remember our roots and the essence of what makes a bid truly resonate.
We firmly believes in offering our clientele the best possible chance of success and unparalleled value. Hence, we are investing significant time exploring the potential applications of AI for bid writing. Our research so far shows that while AI shows great promise as an aide to bid writers to
In time we anticipate it will also be effective to:
We hope it will also be useful to:
However, we do not anticipate it will be able to:
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